Wednesday, August 8, 2012

Mail Order Manager Helpers /MOM Helpers - What is your repeat-order and fall-off rate?


Mail Order Manager Helpers /dba MOM Helpers provides consulting and technical support to users of all versions of Dydacomp's MailOrder Manager(tm) and Multichannel Order Manager software.
Versions supported:
  • DOS 5E
  • Windows 3.x, 4.x, 5.x
  • Enterprise 5.x, 6.x, 7i.x, 8.x
  • XL 5.x, 6.x, 7i.x, 8.x
With MOM Helpers Predictive Analysis(tm), we review your system and can recommend what customers are going to purchase in the next 30 days, 60 days, 90 days, etc.  
What percentage of your first time buyers purchase a second time? Or, what percentage of your second time buyers purchase a third time?  This can define how you market and target customers and how long you retain them and when to stop spending marketing dollars on them.
With MOM Helpers Predictive Analysis(tm), we can recommend a strategy based on what your system reveals about your customers and can provide the customers to target at each step along the process. 
What are the best products or price points to offer a potential 2nd time buyer? 3rd time buyer? etc.
When is the best time to make a first time buyer another offer? 2nd time buyer? etc.
Predicting who will buy going into the busy or slow season can save your company marketing costs spent targeting non-buyers or those most likely not to buy.
Also, with MOM Helpers Predictive Analysis(tm), we review your system and can recommend what customers were due to purchase and did not.  
Retaining customers is critical to long-term success in building your company.  The sooner you reach out to these customers the less likely they are to be lost to your competition.  Additionally, the longer you can retain existing customers, the less opportunities are open to your competition.
For those that are inactive customers,  MOM Helpers recommends a 'win back' strategy to attempt to reactivate dormant customers.  This can be scheduled using e-mail so that you automate when, how often and 
It can be far less expensive to fix a broken customer relationship that it is to establish a brand new customer.
MOM Helpers can help identify the best 'leader' items that attract new customers or the items that are most appealing for 2nd, 3rd, etc.purchases. 
To learn more, call Mail Order Manager Helpers, Inc. (941) 404-6441 or visit www.momhelpers.com and view our case studies.
Mail Order Manager Helpers, Inc. /dba MOM Helpers is not affiliated or associated with Dydacomp® Development Corp which is the manufacturer of the Multichannel Order Manager, MailOrder Manager®, M.O.M.® brand of software.